![]() Given the results from July, the next logical step was taken in September 2014 by completely renouncing at the purchase fee and keep Assassin’s Creed Pirates as a free-to-play game. 10th, 2014 -Highlighted sales periods (source: App Annie) Using metrics like DAU (Daily Average User) and DARPU (Daily Average Revenue Per User), publishers can also estimate gross revenue forecast by multiplying them by the number of days in the game’s life cycle, for example: F2P Game Gross Revenue Forecast = DAU * DARPU * 30 days * 24 months, which for AC Pirates translated to an estimated $1.58M in the first two years.ĪC Pirates Top Games Download chart between Dec 5th, 2013 and Sep. This maneuver got the game back up to fourth place-from position 431 before the sale-in Top Games Downloads chart, with more that 3.2 million individual installs and an estimated revenue of $145000. ![]() ![]() Our data reveal that in the first six months, AC Pirates as a paid game managed to gain nearly $1.4 million in revenue from approximately 350k downloads worldwide on all major app stores (Apple App Store, Google Play Store and Amazon App Store).ĭuring 11–18 July 2014, the studio decided to feature AC Pirates as AppStore’s “Free Game of the Week” along with a new update, new daily reward system and most importantly, in-app purchases. In the course of the next couple of months, Ubisoft experimented with other methods of boosting the revenue, including AC Pirates in different sales in February (40% off), April (60% off) or May (80% off), all with significant results: ![]() Prior to the launch, Ubisoft worked hard to create a buzz about the new mobile game in Assassin’s Creed franchise by releasing trailers, getting media coverage and even an “App of the Week” feature on AppStore, therefore increasing its target audience. ![]()
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